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| Our Mission |
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| To create and promote connections between buyers and sellers. |
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| Our Vision |
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| To become the preferred arena of all buyers and sellers in Israel for promoting connections with each other. |
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| Our Values |
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| Customers |
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| The key to Golden Pages' long-term success is the support we offer our customers in achieving their goals.
We must pay close attention to their requests, and promptly respond to their needs by providing new information and services and improving existing ones. We are obligated to create with our customers a relationship based on trust, respect and mutual understanding, and to provide them with service that exceeds their expectations.
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| Innovation |
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| In a rapidly changing environment, innovation is critical to our ability to compete.
Golden Pages' flexibility in developing information and services, combined with our efforts to improve their quality and lower their costs, will directly impact our ability to create and promote connections between buyers and sellers.
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| People of Gold |
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| Our goal regarding each employee of Golden Pages is to develop an environment of respect and mutual trust, providing challenges and opportunities for personal growth, fair benefits and a balance between work and life outside work. In a competitive, rapidly changing environment, the responsibility for achieving this goal lies on both Golden Pages and its employees. |
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| Excellence and Initiative |
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| We aspire for our employees to be enthusiastic that their work contributes to the creation and advancement of connections between buyers and sellers, therefore assisting millions of people. This obligates us to always set a high standard for ourselves, to constantly strive for improvement and aim for perfection and excellence, and to encourage our employees to freely express themselves, to take risks and to think creatively, in order to promote a culture of initiative. |
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| Community |
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| Yellow Pages and its employees acknowledge that they have a responsibility and an opportunity to contribute to the community in which they live, thus significantly affecting people' way of life. |
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| Yellow Pages provides comprehensive, dynamic information about products, services and businesses, supplies the tools to choose between them, and offers aids which assist in completing transactions between buyers and sellers - In the company's website, yellowpages.co.il, in cellular phones, and of course, in over 80 printed directories, which are distributed free of charge in approximately five million copies. |
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| Facts and Figures |
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| Five million printed directories are annually distributed free of charge to buyers and sellers.
70% of potential buyers use our printed directories 3.5 times per month to search for sellers who will provide a suitable solution to their needs.
In Yellow Pages' website, yellowpages.co.il, 700,000 searches are carried out by buyers each month.
Thousands of sellers (businesses) have chosen Yellow Pages as their preferred arena for advancing connections with buyers (their customers).
23,500 searches in Yellow Pages' databases are carried out by buyers each month using Pelephone's *11 service. |
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| Nir Lempert - CEO & President |
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| Eyal Carmeli - Senior VP |
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| Erez Mishali - VP Marketing |
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| Lior Prety - VP Sales |
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| Shalom Berkovitz - VP Finance |
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| Sigal Sharoni - VP Operation |
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| Yellow Pages' website, the leading Israeli consumer and business website, consists of three arenas: |
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| Business Arena |
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| This arena offers information about all Israeli businesses, sorted by name and by area of activity. In addition, search results can be filtered by geographical location (including maps and directions). Using this arena's search engine, users can obtain extended information as well as access to the businesses' websites and online stores. |
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| Product Arena |
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| This unique new arena allows users to obtain focused information about products they are interested in. The Product Arena is centered around the comparison shopping feature, which enables users to search for a specific product and receive detailed information, including a list of shops (both physical and online) in which it can be purchased, prices and additional comparative features. |
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| Tips Arena |
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| This arena features articles about various topics, recommendations of the Consumer Protection Agency, and shopping guides and tips, which assist consumers in the shopping process. In addition, the Tips Arena includes a consumer forum, where users can post questions and receive responses from various experts. |
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| The Quick Search Engine in the Homepage |
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| The quick search engine searches in all three arenas simultaneously, and displays a detailed summary of search results as well as links to focused services, providing users with all the information they need in one place. |
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| Most Yellow Pages directories worldwide are similar to the Israeli directory. The following website includes numerous international phone directories: |
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| http://www.infobel.com/teldir |